A project should not be advertised before registration, and every advertisement/prospectus must carry accurate information and required registration detail
Finin2min summary
A project should not be advertised before registration, and every advertisement/prospectus must carry accurate information and required registration details.
Source review date: 4 July 2026. Read with the official text and the facts of the transaction.
Legal anchors
- Sections 3, 11 and 12
- State advertisement directions
How to analyse it
- Approve marketing copy through legal/compliance.
- Display registration number and portal reference.
- Match amenities, specifications and possession date to registered disclosures.
- Retain versions and media evidence.
Practical illustration
An ad promises a clubhouse in Phase 1 while the sanctioned plan places it in a later phase. The discrepancy can support refund or compensation claims.
What can go wrong?
- “RERA approved” language
- Unregistered pre-launch campaign
- Celebrity/influencer claims not reviewed
Evidence pack
- Ad approval checklist
- Creative archive
- Registered disclosure comparison
- Agency instructions
Decision workflow
- Freeze the facts and effective date.
- Identify the controlling Act, rule, notification, circular and jurisdictional overlay.
- Prepare a calculation or exposure note.
- Collect the evidence pack before filing, payment, signing or response.
- Record reviewer conclusion and assumptions.
Quick Q&A
Is the result automatic?
No. Approve marketing copy through legal/compliance.
What is the most important control?
Retain versions and media evidence.
What should be escalated?
“RERA approved” language, especially where money, deadlines, enforcement, personal liability or irreversible transaction steps are involved.
Official source trail
Secondary commentary may help interpretation, but it is not the source of law.