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Business finance

Target Profit Pricing Calculator

Reviewed by Finin2min Editorial Desk · Last reviewed 11 August 2026

Calculate the selling price needed to cover variable cost, fixed cost, target profit, commissions and tax.

Pricing assumptions

Required pre-tax price per unit
Customer price including tax
Required contribution per unit
Calculation guidance will appear here.

How This Is Calculated

This calculator works backward from a target profit goal to the selling price needed — starting with required contribution per unit (fixed costs plus target profit, divided by expected unit volume), then adding variable cost and adjusting for any sales commission percentage (which reduces net proceeds per sale) to arrive at the price that achieves the target after commission.

Frequently Asked Questions

Why does sales commission affect the calculated price?
Because commission is typically a percentage of the selling price, it reduces what the business actually nets per sale — pricing without accounting for commission would fall short of the target profit once commissions are paid out, so the price must be grossed up to compensate.
What happens if target profit and volume assumptions turn out to be wrong?
The calculated price is only as good as its underlying assumptions — if actual volume comes in lower than assumed, the fixed-cost recovery per unit will be understated, meaning actual profit will fall short of the target even at the calculated price.
Last reviewed: 15 July 2026

Methodology, assumptions and sources

Scope: Computes the selling price (or sales volume) required to hit a specified target profit, given fixed costs, variable cost per unit and the target profit amount.

Calculation logic

  1. Target sales volume (units) = (Fixed costs + Target profit) ÷ Contribution margin per unit (Selling price − Variable cost per unit).
  2. Alternatively, given a target volume, solve for the required selling price: Price = (Fixed costs + Target profit) ÷ Target volume + Variable cost per unit.
  3. Where a target profit percentage (margin on sales) is specified instead of an absolute amount, the calculator solves the same equations with Target profit expressed as a function of the resulting sales value.

Inputs and assumptions

Exclusions and edge cases

Sources

No external regulatory source applies — this is a general financial formula, not a statutory computation.

Review status: reviewed and approved by CA Nikhil Gupta on 18 July 2026.

© 2026 Finin2min · Educational decision support · Validate assumptions and applicable law.

Guides on this topic

Background, worked examples and the rules behind these numbers.