Advertising, Solicitation and Digital Presence: law, practical example, evidence, risk and Finin2min action workflow.
Websites, social media, directories and claims must fit profession-specific permissions.
Institute guidelines
Read with the current rules, notifications, circulars, portal instructions and binding judgments applicable to the event date.
Fix person, entity, role, activity, period, location, threshold and regulator.
Separate statute, delegated law, regulator guidance, contract and internal policy.
Reconcile documents, systems, filings, accounts and approvals.
Approve public communications.
A professional promotes guaranteed tax outcomes online.
Finin2min decision rule: reperform the analysis when a material fact, date, role or legal instrument changes.
Outcome guarantees can be misleading and unethical.
Common additional failures are stale law, incomplete authority, inconsistent records, undocumented judgment and missing cross-law analysis.
| Stage | Control | Output |
|---|---|---|
| Facts | Freeze parties, dates, amounts and documents | Fact sheet |
| Law | Open current primary sources | Legal map |
| Evidence | Resolve inconsistencies | Evidence index |
| Decision | Approve, remediate, disclose or escalate | Signed note |
Websites, social media, directories and claims must fit profession-specific permissions.
Institute guidelines
acceptance and independence file; engagement letter; evidence and review trail; public communication approvals.
Approve public communications.
ICAI
Reviewed 4 July 2026
ICSI
Reviewed 4 July 2026
Source review: 4 July 2026. Verify later amendments and case status before professional reliance.