Relevant product and geographic market frame the assessment of power and effects. Demand-side substitution is central, with supply-side evidence used caref
Finin2min summary
Relevant product and geographic market frame the assessment of power and effects. Demand-side substitution is central, with supply-side evidence used carefully.
Source review date: 4 July 2026. Read with the official text and the facts of the transaction.
Legal anchors
- Sections 2(r), 2(s), 2(t) and 19
- CCI decisional practice
How to analyse it
- Identify customer need and switching.
- Use price, quality, functionality and intended use evidence.
- Consider geographic regulation and transport.
- Test alternative market definitions.
Practical illustration
For online food delivery, a broad “all food” market and a narrower intermediation platform market may produce very different power analysis.
What can go wrong?
- Selecting market to fit desired result
- No customer evidence
- Ignoring zero-price or multi-sided market features
Evidence pack
- Customer surveys
- Switching data
- Internal strategy documents
- Competitor map
Decision workflow
- Freeze the facts and effective date.
- Identify the controlling Act, rule, notification, circular and jurisdictional overlay.
- Prepare a calculation or exposure note.
- Collect the evidence pack before filing, payment, signing or response.
- Record reviewer conclusion and assumptions.
Quick Q&A
Is the result automatic?
No. Identify customer need and switching.
What is the most important control?
Test alternative market definitions.
What should be escalated?
Selecting market to fit desired result, especially where money, deadlines, enforcement, personal liability or irreversible transaction steps are involved.
Official source trail
Secondary commentary may help interpretation, but it is not the source of law.