Clause,Responsible party,Draft clause / exhibit,Negotiation status,Counterparty acceptance,Evidence / signed copy
"Set IP assignment/licence, third-party asset and AI-creative usage rights",To allocate,,,,
Specify agency/principal role and ownership of ad account/budget,To allocate,,,,
"Prohibit unapproved regulated-product, misleading or infringing claims",To allocate,,,,
"Define data access, audience upload, cross-border vendors and breach notice",To allocate,,,,
"Set KPI methodology, revisions, termination and deliverables handover",To allocate,,,,