lead_id,segment,need_and_volume,paid_test_offer,budget_owner,quoted_price_INR,evidence_reference,next_action,owner,status
PCJ-22-L01,Own manufacturing,,,,,,"Choose two products and one geographic channel. Conduct a compliant pilot with documented batches and feedback, then measure paid repeat orders rather than free-sample approval. Obtain retailer or institutional buyer terms in writing. Test contribution after expiry returns, sampling, packaging and credit; do not expand the range before traceability and repeat demand work.",,Not started