lead_id,segment,need_and_volume,paid_test_offer,budget_owner,quoted_price_INR,evidence_reference,next_action,owner,status
PCJ-19-L01,Implementation studio,,,,,,"Interview 15 potential buyers in one vertical. Obtain anonymised examples of the same recurring task, measure handling time and exceptions, and sell three fixed-scope discovery engagements. Choose the vertical only after at least one buyer accepts paid implementation terms. Treat these counts as an experiment design, not a published conversion benchmark.",,Not started